About

iya is a jewellery brand, dedicated to crafting sustainable luxury for those who cherish uniqueness and individuality.

Designed in London by Wafaa Ashur, each piece draws inspiration from the raw beauty and textures of the earth—organic shapes, fluid lines, and natural forms. At IYA, we believe true luxury celebrates uniqueness. Our jewellery is sustainably crafted from recycled sterling silver, richly layered with 24k gold vermeil, and adorned with cultured gemstones. Effortlessly wearable, iya tells a story of modern sophistication, honouring the beauty of imperfection and the earth’s natural elegance—perfectly imperfect, just like you.